A reason STUDY OF THE planet PHONE persistence ledger of education Technology Management ISSN #1042-1319 A egress of the Association of Management nigh(a) TECHNOLOGY, BAD MANAGEMENT: A CASE STUDY OF THE SATELLITE PHONE INDUSTRY JAEJOO LIM CLEMSON UNIVERSITY jlim@clemson.edu RICHARD KLEIN CLEMSON UNIVERSITY rklein@clemson.edu JASON THATCHER1 CLEMSON UNIVERSITY jthatch@clemson.edu ABSTRACT satellite shout out services use forward-looking engine room to redeem speech sound service around the world. Although technologically advanced, satellite audio companies encounter not captured a real share of agonistical mobile phone grocerys nor returned large remuneration to investors. In this event study, we examine why Iridium, a major satellite phone service provider, fell short of psychoanalysts expectations and failed to succeed profit powerfulness. We illustrate how high cost structures, neediness of critical mass, bane of substitute services and we ak commercialise positioning have limited satellite phone companies ability to compete with stodgy mobile phone companies. This case demonstrates that show of art technology may not lead to market success, even with validating investors, global cooperation and alliances with other firms.

Keyword: satellite phone, LEO, Iridium, flipper forces, critical mass, meshwork effect, wireless, price war, positive feedback, mobile phone. revel address proportionality to Dr. Jason Thatcher, 101 Sirrine Hall, Clemson University, Clemson, SC, 29634. Telephone: 864-656-3751, Fax: 864-656-2015 1 diary of Information Technology Management Volume XVI, Number 2,! 2005 48 A CASE STUDY OF THE SATELLITE PHONE INDUSTRY origin During the Operation Iraqi Freedom in 2003, satellite phone services enabled continuous television coverage of the battlefield. Lacking conventional wireless or cable telecommunication infrastructures, embedded journalists utilize videophones equipped with atrophied satellite antenna to de soundr live reports from the...If you want to fuss a full essay, order it on our website:
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