Marketing Communications

Course Title : Diploma in Marketing & gross revenue Management Module Title : Marketing Communications ejection Title : Report on Yogurt Drink hoi polloi No : DMM 3/08 Group Members: Contents administrator summary 1. introduction and overview of selected brand 2. Consumer search 2.1 Summary of findings 2.2 Methodology 3. Communication market place analysis 4. Communication target argonas 5. promotional strategy 6. Promotional tactical manoeuvre 7. Conclusion & Recommendation 8 .Reference Executive Summary This report is to show why consumers drink Yakult Yogurt. Yakult has among the highest cin 1 casentrations of probiotics comp ared to other probiotics on the market. The Shirota strain is scientifically proven to be among the strongest strains of beneficial bacteria, and has been shown to benefit Yakult is a high spirit probiotics in the form of a cultured milk drink. volume of Yakult consumers usher in the drink to their family members. During purchas e, the brand name is the priority for consideration, followed by the intuitive feeling and ingredients. From the finding data, the majority of actual consumers are to a scorn place the age of 13. The age group of 26 to 30 are the ones that are making the purchase and would normally do it once a week. Yakult has been using the emotional approach in their promotion.

This objective is targeted at younger generation and those who are actively lead in sport. Over the year, this approach has been very triple-crown curiously in attracting majority of the households to consume the product. Yakult also invested in its re search and development to creates strong bra! nd equity among the competitors standardized Vitagen and Marigold. For promotional strategies, Yakult has adopted Media Advertising, Sales Promotions, put Marketing, Personal exchange and cosmos Relation. For Media Advertising, Yakult uses Newspaper, Television, and Magazine. For Sales Promotions, product are bundled in alikeness packed for sale at a reducing price. For Direct Marketing, promoters are stationed in...If you want to get a full essay, rear it on our website: BestEssayCheap.com

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