Strategy, Analysis, Recommendation and Implementation of the Company Essay

Strategy, Analysis, Recommendation and Implementation of the Company spread Inc - Essay ExampleCompetitors such as Ambercrombie and Fitch be already moving towards this direction. However, given the Companys expertise, it is not yet late to launch the Banana Republic, Old Navy and Forth and Towne brands and to capture a substantial share in these potential markets.The last five years have been commendable for GAP Incorporated due to the revived customer interest in its product lines. A lot of innovations were introduced in the previous year which reaped rewards for the Company, which includes the following2. Hands-on management of executives, from the centralized procurement of supplies, to ocular visits to the factories these would ensure that products are manufactured in concord with the companys penchant for quality, reliability and compliance to set international production standards3. The compensation package plus rewards system afforded to deserving executives achieved wonde rs for the company. In return, extra effort has been rendered, unmeasured hours have been spent so that products could be delivered on time4. Massive shop expansion was a very aggressive stance of the company that helped prop-up sales. barely some shops are not strategically located, if not poorly thought of, so that upper management decided to close these shops eventually. This hurt the image of Gap Incorporated and also transmitted wrong signals to competitors. Downsizing these shops would have been a better option since these shops are being used also by cyberspace shoppers to pick up orders purchased online. Also, a rewards system for employees was not installed at the companys manufacturing plant. This is necessary in order to boost production and maintain quality standards in the product. Workers are after all the backbone of a company.5. Increased online purchases really spiced up sales.RecommendationTo increase Gaps pro sceneryability and create an extended market for its specialty groom products, the company should expand in other countries. It is important to note that more than half of the worlds population is concentrated in Asia which makes countries in this region a wide potential market for Gaps various product lines. Furthermore, what is recommended is to adapt the sound and solid strategy employed by Gap Incorporated in the US scarcely only after some fine tuning stated as follows1. All efforts should be geared towards penetrating the Asian market with modifications employed to fit market preferences, i.e. Indonesia, Malaysia and Brunei Darussalam who are fairly conservative people will most probably require simple and conservative clothing as well. The fashion bang-up of Asia is Hong Kong. Neighboring countries, such as the Philippines, Thailand, Singapore, Japan, South Korea, to name a few do most of their shopping in this former British Colony. So, what is in in Hong Kong, will influence the choice of apparel throughout Asia. 2. Hire topnotch Asian designers to collaborate with Gap Incorporateds designers in the US for the development and introduction of unsanded designs or product lines in these new markets.