Penguin Books: Introduction To Modern patron age Penguin Books: Introduction to Modern bank line The aim of this essay is to comment on how, everyplace the passageway six years Penguin Books limit has grown and managed external and innate departs. Sixty one years ago, Allen Lane, the managing director of the Bodley Head, a British publishing company, revolutionised reading with the introduction of the first ten Penguin soft-c overs. Today, over 600 million paperbacks are sold yearly. At a age when there was still little of entertainment, paperback books brought reading to the masses. Nowadays, paperback books bring reading to the world.
During the last six years (1990-1996) Penguin Books circumscribed was faced with many "environmentalist pressures," with a continuous diversify inside the company, and competitors trying to imitate its successful innovations on both(prenominal) sides of the Atlantic. The major achievement in 1990 was the introduction of a live computer ...If you want to get a full essay, propel it on our website:
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